Pricing Strategy – Pricing on the Bridge

I’m astonished the mass majority of homes being priced as though they are a grocery item.  eg $299,900, $379800, $999,999.  If someone is in the market for a $299,900 home, they are likely also interested in the $300,000 home.  And how do we go about searching?  Perhaps a range of $250-300 and we see them both.   But what if I am searching $300-350?  I will never see the $299,900 home.

Pricing on the bridge ensures your home appears in the widest range of buyer searches. More visibility means more qualified showings—and that’s what drives strong, competitive offers.  Aside from the increased visibility, pricing on the bridge tends to provide a stronger negotiating stance which will help you achieve your goals.   It also feels a little more transparent – call it pricing with integrity!

There are many factors to be considered and each property is unique.  Reach out today to discuss a strategy unique to you and your goals.

Your Happy Active REALTOR®

Curtis Wallace

778-212-2606